June 14, 2013

Basic Reasons Why SEO and PPC Are a Match Made in Heaven


You may be making an investment quite a bit of attempt into your online existence, and a majority of that attempt may be considering Organic SEO. And when done the right way, is great for your product/brand and the services you provide. But did you know that natural SEO and PPC can perform together to provide even more highly effective results that you can’t imagine?
Search promotion/marketing is about the connection between some factors — professions, techniques, search engines, websites, individuals — and there are many ways these methods impact one another. When working together, these factors make more highly effective outcomes than if they were used alone.
So we’re going to look at methods SEO and PPC perform together to make a mutually beneficial connection for a web page. I’ll explore:

  • ·      How to use details you have collected from your look for techniques to help your PPC campaign.
  • ·   How PPC techniques can advantage your organic SEO initiatives, and vice-versa.
  • ·   How PPC can increase usability on your web pages for visitors who are looking for the services/products you provide.
  • ·    Ways to evaluate the two together, and a highly effective example of how the Organic search can impact the paid search.

1. You Can Use Organic Data in Your PPC Campaigns
When customers come to discover new compensated look for techniques, and they already have a reasonable amount of details in Google Statistics; we always discover the natural part when choosing look for phrases to focus on.
What we do is evaluate all the look for phrases that forced alterations and sales, and begin thinking about how we would group them within our AdWords campaigns (assuming you have got your e-commerce confirming set up already).
So, for example, say you have a keyword and key term that is generating alterations naturally, and that term is “dog mattresses.” And as a pet store business, you have several lines of dog mattresses.
We’d then look at creating a PPC strategy around dog mattresses, with ad categories such as smooth dog mattresses, extra-large dog mattresses, small dog mattresses, brand-name dog mattresses, and so on.
Organic e-commerce details can also help you discover potential blends of labeled look for phrases that you may not have thought of to add to your new pay-per-click strategy. So keep in mind about those.

2. Your Organic SEO Can Benefit From Your PPC, and Vice Versa
PPC is a nice supplement to your organic seo because you can use it to quickly determine which look for phrases bring customers and alterations, and then build those look for phrases into your natural SEO initiatives.
Building on the PPC-SEO connection, good PPC squeeze webpages always contain the details the keyword and key term is appealing when a user mouse clicks an ad. This is why your on-page promotion is essential when you are running both natural SEO and PPC techniques together.
Make sure that you improve the web page that you are driving customers to. This contains guaranteeing that the web page not only has appropriate items and details for that keyword and key term, but also that the Meta details and content is enhanced with the keyword and key term.
This can help your overall Top quality Ranking in PPC, and Top quality Ranking is an essential hint to how focused and appropriate your PPC techniques are. You may also discover an increase in your natural alterations after you begin weaving those conversion-focused look for phrases onto your webpages.

3. PPC Campaigns Can Help Enhance the Usability of Your Site
PPC techniques often expose methods to group items together in a manner that individuals are searching for. You can use details from PPC techniques to look at a web page with a critical eye and ask, “Which webpages best meet the guarantee of this ad and this ad group?”
If no webpages on your website support the items you are collection together in your AdWords techniques (for example, you are just getting customers on your home page), make a new web page with those items arranged together so you can send your customers to the most appropriate outcomes.
This also creates on the Top quality Ranking idea I described in the last area.

Relationship Analysis: How to Know if SEO and PPC Are conjugate beneficially Working Together
Multi-channel attribution is the way to know how well all your promotion programs perform together on the main point here. The “multi-channel funnel” review in Google Statistics can be very useful.


Here’s a short video elaborating the relationship:

To access this feature in Google-Analytics, go to Conversions > Multi-Channel Funnels.
The image in the right side is the screenshot from G-A:



Multichannel Funnel Report
Another way you can discover whether PPC is enhancing your natural organic SEO is to watch your natural positions and visitors for particular search phrases that you are using in PPC. If, for example, you have enhanced pages of your site with PPC search phrases as I discussed previously, you should be able to tell if those search phrases are driving more exposure in search.

In G.A., look at Traffic Sources > Overview. Under “Search Traffic,” click “Keyword” (by default, it should be shown anyway).



Traffic Overview
To see which page the keyword that’s driving traffic on, you can set the secondary dimension to “landing page.” From the overview section, in the bottom right of the screen, click “view full report.” Then set the secondary dimension to “landing page” as shown below.



Secondary Dimension
Another way to see the power of PPC and organic search together is to take a look at the search engine results pages. The screenshot of Google SERP below is an example of what the top listings in organic search can look like if you’re taking advantage of all the paid and search channels that are available to you.


Keep in mind, Search Marketing is a Relationship between Paid and Organic Search, Even If You Do not See It

Even if hard information is not gazing you right in the experience, your initiatives and your PPC strategies are always connected. Often, people usually look at different marketing programs individual. Actually, customers adhere to a long direction to reach the activity you want them to take on the internet.
One highly effective example that shows that marketing is natural is the tale of a client who got hit by Google’s Panda criteria upgrade (which objectives low-quality material on a site).
This client was never truly able to restore from Panda’s charge on the natural part, and we saw PPC strategies also not doing as well around that time. Unfortunately, the customer's PPC performance was never the same either.
This is just another signal that the overall high top quality of a web page and what it’s doing in other marketing programs has a highly effective effect on the achievements of a on the internet business.
So when you are looking at your marketing initiatives on the internet, remember: It’s a connection. Make sure you are monitoring your time and effort in as many methods as possible for both SEO and PPC so you can truly see this relationship in activity.
Then use that information to evaluate how the programs will work together for a better image of ROI, a more highly effective product on the internet, and a long lasting relationship between your web page, the google, and your customers.
abhijit roy

November 9, 2012

What gave the last week: Facebook Timeline tests with one column and Google prototype lost in a bar.


Google Wallet might have your own card, EA and Sony are at a loss and PayPal entered. Other developers do not mind that people pirate their game, in 2014 we put a computer for $1.5 billion and people in different countries perceive advertising in different ways.

 [Nov-09; 2012.] 
Critics in the Headlights it feeds into the gaming journalists. It mainly notes their rather peculiar co-existence with the PR world, contests, and winners and they are announced by PR(press-release) guidelines and many other things.

DARPA'S Pet-Proto Robot navigates Obstacles is a video, showing robot that can "walk" and overcome obstacles. It's a little scary, but all the more fascinating. And if this video is not enough, take a look at yet another project  - four-legged.

It would allow you study journalism in a school, where your Professor evaluated your performance according to Klout? See Bizarre Trend: Journalism Professors Using Klout Scores As Part OfStudents' Grades
Steve Ballmer personally selling Windows Phone in advertising: 
 

HARDWARE

Game console is dead, says Wired magazine. And it demonstrates the examples, figures and history. Read the Consolation Prize: The Game Console Is Dead. What Will Replace It?

Google has lost a prototype phone (Nexus 4). And where else is the bar? See Google's Nexus 4 Prototype Lost and Found in a Bar [PIC]  It was really a loss, or a marketing ploy?

Hardware, unlike the above ones, is a yacht here. It was proposed by the designer, Philippe Starck, but mainly by Steve Jobs. The related video for the article is here -  Yacht Steve Jobs te water in Aalsmeer (yes, sorry, but it's in Dutch).

Conan once again makes fun of Apple, this time to the iPad Mini. And another ad , called "forbidden" (and probably much better not to handle).
                        

"Wearable computing", this is a computer that you "can take the body" (with some exaggeration, of course) for the year 2014 represents a market of up to $ 1.5 billion. At that time we will be able to buy Google Glasses. See Study: Wearable computing market to hit $ 1.5B by 2014


WEBDESIGN, INTERNET

"First Tablet, Mobile Second" is an idea with which I agree: http://techcrunch.com/2012/10/27/tablet-first-mobile-second/
Google Maps has recently improved, particularly with regard to displaying "natural geography". In order to properly understand the painted version of the maps, better see where the forest or desert is. Details in  Get a better view of natural geography with Google Maps
 UICloud - ui-cloud.com /  - can be very useful "database" UI elements.
Powerful Command Line Tools For Developers is exactly what the name implies, a few tips on useful tools for developers to use the command line - Curl, Ngrep, netcat, Sshuttle, Siege and Mitmproxy.

Two tips for places where you can buy a lot of icons - Endless Icons and Iconmonstr. See Endless Icons & Iconmonstr - Loads Of Free PNG Icons-AndGrowing Fast


MARKETING COMMUNICATIONS

PlayStation, The All-Star ': 
Between Americans and other people, there is a difference in the perception of advertising. Fun Online advertisements are found in the U.S. rather than elsewhere. See Americans Find Funny Online Ads More Appealing Than The Rest ofthe World Does
Videos supposedly get best hydrogen visitors to the site on Facebook. Look for more in VideosViewers Send to Facebook Pages
-an interesting reading about how 'Uber' paid for the situation in New York. Uber is a startup that is trying to change the method of ordering a taxi. And the media is often against itself, because it itself holds quite a lot of fighting classic taxi lobbies. Read the  How A Sandy-Related PR Nightmare Uber Startup Cost $ 100,000 In A Day

How To Use One superfan To Spread The Word To Millions or share out the information and within 24 hours you kneel down on the web, because they show how powerful it can influence viral spread.
 Google Chromebook and the new advertising spot "For Halloween":

   

SECURITY, PRIVACY, RIGHT

 Jonathan, who is 'Soderstorm indie' developer, knew it already that people would pirate his game. And he even went so far as to those who had downloaded Hotline Miami without pay, to offer technical support. Interesting? See Some indies do not fight piracy, They embrace it
How a Supreme Court ruling may stop you from reselling just aboutanything is a lot of interesting reading on copyright. That is an issue, especially when things bought, you can sell to anyone else. Some manufacturers obviously want this to change.
Apple lost the rights to the iPhone brand in Mexico, the details in  Apple's iPhone Loses right brand name in Mexico

SOCIAL NETWORKS

Facebook is testing pages that Timeline existing columns appear in single-column format. I would be clapping because two columns constantly cracked and messy contribution is one of the worst ideas FB ever had. See the Facebook Timeline layout tests with single column of posts
TechDirt.com asks why so many people (voluntarily) depend on Facebook as a communication tool, even though they know that Facebook deletes whatever it wants, and arbitrarily decides what may or may not be featured. See Why Do So Many People Rely On Facebook For Communications, GivenIts Arbitrary Removal Process?

MOBILE APPLICATIONS

Grab Color for Android is used to pointing a camera in mobile for some paint and, see and grab a kind of color.
If lucky, use Zadar with camera in mobile phones. See Android 25 Amazing Photos From Around the World
EA cancels plans for about ten social games and instead goes into mobile games. The reason is financial results. See EA's shift from social to mobile or Delays kills up to 10 games

Want to know who is responsible for those horrible texture in iPhone? And the wholly obscure appearance of applications that were "to remind you what people are used to the real world"? Read on Scott Forstall's Most Heinous Crimes Against Humanity

STARTUP AND ECONOMICS

WithStreaming and Sharing, Teens Find Ways Around Paying for Music  is a study showing how the world of music is changing and especially how the youth is approaching music. Of course, the important role of making music for free can be read, but there is one essential phenomenon seen - streaming music - such as Pandora and the like.

PayPal lets terminate 325 employees and 120 contractors. See Paypal slashes 445 jobs to Improve development process
EA (Electronic Arts) is still at a loss. And  Electronic Arts reports $ 711 million in revenue for its Q22013, net loss of $ 381 million Nadja is also quite an interesting graph.

Sony's second financial quarter has the loss of $ 198 million. Compared to the previous quarter, the loss is less($ 312 million). Playstation has a lower income and PS3/PS2 delivered 3.5 million (4.9 million in the same period last year). See Sony posts net loss of $ 198 million for Q2, PlayStation Profitsdecline

Google Wallet will be possible to have your own card. More in  Google said that Google Wallet with augment physical card

Infographics

Lotrproject.com is (at least for me) a fascinating project that shows Lord of the Rings world in numbers and graphs. Perhaps, it is like distribution of population by race and gender .

The Retailers Guide to Social, Local, and Mobile infographics is small, but can fit - resellers.
What (mostly) did not get into the cells and the other events of the past week might be worth your attention. Hand-sorted from hundreds of sources and thousands of read messages, it could attract you somehow, escaping the flood of hundreds of articles and reports that appeared last week. In the vast majority, it occurs continuously throughout the week. If you want to follow the series, READ IT ONCE AGAIN !!
abhijit roy