Search Engine Marketing: Google Is Testing a New Look for PPC Advertisement

After executing substantial modifications in the appearance of sponsored advertisements, Google.com recently added the initial line of the advertisement caption label and placed the domain name at the end of the title. Google has also stepped up its effort to implement a total radical change in the appearance of links, consisting of both the sponsored and natural ones. Now, the URL address is highlighted in green just right below of an advertisement title.

Compared to the last change (transfer of addresses under a headline, which has more sense for a business user), the previous two changes (extending headline sponsored links) set clear goals and were closer in appearance to the sponsored links. The difference between advertisements and 'unpaid' links is steadily becoming blurred. It logically leads to the fact that more and more people click on sponsored links. It is a very logical move by Google as sponsored links, such as PPC (Pay per click) advertising and "Google AdWords" are still the only source of funding for Search Engine giant Google. Moreover, the PPC advertising pulls several other activities, free of charge.

SERP- New Look

Extension advertising title text has not yet proven to be effective both for Google and the advertisers. Highlighting the title is valid only for the first few (maximum 3) sponsored positions above the natural search results. This benefit is not applicable for the sponsored links on the right side of the results. This of course leads to an increase in competition at the front and then it increases the average CPC (Cost per click) for top positions.

Future Expansion of Products on SERP

This effort is of course very logical from the perspective of Google, because it increases the revenue. It builds on all previous changes in the appearance of search result pages. For instance, the advertisements of 'paid links' seem to be the 'most popular' links of the pages, expanding on the URL and perhaps finally the earlier expansions of the products. All these changes are valid for the front few positions only (maximum 3 positions).

The question is whether it is putting too much pressure on the Google preference for the leading positions and thereby raising prices for clicks. But it is a reality that the advertisers need to remember if they want to advertise on Google. This will benefit those advertisers who are able to withstand the fight at the front or can effectively manage PPC advertising. Similar changes had been undertaken by Google during last August (2010) when it put emphasis on 'Sklik' advertising.

It will be interesting to see whether the list will continue to favor the model of Google prominent position Sklik advertising. It is likely that Sklik will become the most important source of Google's income and it will not take long.

Certainly it is beneficial to follow these changes and use them as soon as possible, because it offers the possibility to be always one step ahead in the competition.

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End of SEO? No, This Is Just the Beginning!

SEO, the magic acronym holds immense potentiality. For some, it is the most useful and powerful technique for ensuring profitable business, for some others it is a devil's tool, which can deceive even the most sophisticated search engines and that we should be afraid of as the monstrous technique, or as a black magic, that should be eradicated as soon as possible. When will SEO finally disappear? Never, as everyone has to become a natural part of each site.

SEO stands for Search Engine Optimization, or optimize web-pages for search engines. This concept is familiar to everyone. But let's look at it from a slightly broader context. What is actually an optimized web site? Optimization is a natural desire of webmasters to improve website ranking. Not so long ago, optimization used to serve specific aims like ensuring easy-to-read webpages for the screen readers of mobile device, Netscape Navigator and Internet Explorer.

Optimization is not and has never been wrong. Pages that are not optimized for Netscape Navigator in Netscape do not show nearly as much as search engines do not appear close to sites which are not optimized for them. Some call it SEO, what else could it also be? SEO services are so popular that it deserves its own acronym. But it's not about any deception; the website optimized for search engines in such a way that Search Engines recognize them. After all, they're just machines; we need to meet their criteria.

The fact is that Search Engines are able to search relevant sites and recommend them to the online visitors. It is clear that the search engine will not recommend a page that cannot be understood. SEO is based on the existence of full-text search engines. If the pages were not transparent for SEs then SEs could not have found appropriate pages for its users to submit content and include- paid advertisements.

SEO is an abbreviation for Search Engine Optimizer. Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories and article submission sites.

Help for search list, find even basic information about how to optimize. If the SEO practises had been a threat to Search Engines then it certainly did not compel the webmasters to implement SEO techniques. Even if you forget about this, search engines still belongs to the category pages of information. Like other informational sites searched pages also have advertising revenues, usually paid links.

Hidden text, keyword repetition, link-farming and similar issues are regarded as SEO spam. Spam has nothing to do with SEO. Any human activity can resort to unfair manner. Calling someone who uses SEO spam techniques an expert SEO is about the same as calling a man who builds homes for single use, Mason. Each fraud, sooner or later becomes known.

SEO Spam in its present form mainly relies on assigning too much weight to the general keywords, which is also partly due to the thinking of ordinary users. They are not accustomed to working with full text, and therefore enter a very general term and spend lots of time browsing through the displayed results on specific questions. SEO simply offers several tips to stay on top.

Source: SEO Services India.

Image Optimization - Tips and Tricks.

This is to address all my SEO (Search Engine Optimization) folks as I wished to say something for those people who have contributed greatly to my knowledgebase of 'SEO'. I found many friends in this field and I will relish it throughout my life.

  Few months back, I was looking for few keywords on Google and saw many images and ‘mixed results’ out of the entire search result. Some questions started to crowd in my mind. Why and when did we decide to merge web results with the image outputs in a 'Universal Search' result? How to optimize the images in the search engines so that they are visible in the 'General SERP'?

Every time you write the name of a famous personality or a movie celebrity in the search box, the Google SERP (search engine result page) appears like this:

a) The first result obviously shows 'IMAGES'.

b) The third outcome displays 'VIDEOS'.

  If you type the name of any film diva in the search box then you will be able to see the above outcome on your own. Frankly speaking, I tried with ‘Angelina Jolie’.

             Another question that crops up in mind is that why pictures and videos occupy top rankings ahead of others in the Google's SERP. Well, my assumption on this is that majority of the search engine users look for those particular keywords that are generally associated with the pictures, wallpapers or videos. It means that most users add general keywords like ‘images’,  'videos' etc. with the name of ‘Angelina Jolie’ while searching something on her and they do not generally enter only the name. This leads one to assume that Google is very likely to look for pictures or videos of Angelina Jolie before other results. If search engine has information on the number of downloads of the most popular image or video of Angelina Jolie then it will place that particular image/video at the top of other images/videos of Jolie.

        Now, have a peek at some common terms apart from the film stars. When we say "Christmas", the images come below few web results. Why does not it appear on top? Applying the similar rule here, many researchers often look for the pictures with 'Christmas wallpapers' key-phrase. But the fact is that its search volume is not adequate to place the results on the highest place. Similarly, when searching for 'dogs', maximum users type 'pictures of dogs'. But when searching for ants, majority of them type the exact word 'ants', as very few people look for pictures of ants (But I have never tried such results).

            Are all the above observations really going to help the researchers? This may be regarded as a debatable point, but I consider that it relies on certain conditions. The search results show the data that are forced and irrelevant. Similarly, what is the necessity of the image results, if I want to search for some shopping on Christmas?

         Now, the main question is: how to get images in the results of common public search? Images assembled in general search engine results resemble those images that are visible at the top positions while searching with the same keywords in ‘Google images’. Orders of pictures may vary, but the images are the same. This means we optimize pictures for general search results in the similar manner as we perform for ‘Google images’. If any keyword represents a particular image, then the optimized visualization is automatically displayed in search results.

         The search robots of the search engines are not human beings. They cannot differentiate between the image of a big animal like an elephant and a small creature like that of an ant. Instead, all search engines perform the processing in their own way to show the subject matter of the picture. If we can describe the image on the projected website properly and invite good quality links to it, it is quite possible that the image will be at the top of Google search results.

*** Few important tips to be remembered while optimizing images and to achieve top rankings in Google search results:

 1. Always use a single and beautiful image, which can gain quality links from different websites. Just duplicating the image from different site and optimizing it accurately cannot help much.

 2. Insert relevant and appropriate keywords in the image file name.

 3. Define the uploaded image with the 'ALT' tag, including appropriate keywords. You have to define the visuals with text including keywords, to ensure its natural effect.

 4. Compose relevant keyword- rich content around the visuals.

 5. It is crucial to optimize the web page that contains a picture. If that page is properly optimized with target keywords, then the image has greater possibility of appearing in search results. However, to ensure best results, always ensure that the target keywords appear in the title tag of that page.

 6. Always try to get quality links with appropriate anchor text, image and the web page.

 7. Ensure that your image is not extra-large or very small.

 8. Adhere to 'JPEG', 'PNG', or 'GIF' format.

 9. Always ensure that the 'URL' does not suggest an 'adult' theme, anyway. For example, if you look at optimizing your image for women and gifts, then you should avoid any 'adult' keyword in the URL or ALT text that is related to women and gifts. It may provide Google with the assumption that your site is associated pornographic contents, which will lead to filtration from certain search results.

 10. It is suggested to generate an image sitemap and adhere to the guidelines provided by Google (Do a Google-search on this. You will get a Google webmaster support help-page) to optimize images.

 11. Last but not the least, post your image in different social media sites like Twitpic, Google-picasaweb, Imageshack, Webshots and Flickr to give it greater visibility in the eyes of 'Googlebot'.

                                                       

                                                      

Search Engine Optimization Services - A Key to Gain Success in Local Business Ventures

Internet revolution has enabled business ventures to establish their global identities. Along with global initiatives, local business initiatives also remain a key consideration. In this situation, aiming for global search results is just wastage of investment. The need is 100% concentration on the local area where the corporate operation is located. Expert SEO professional perform this task delicately to divert the attention of the local online community to the specific websites. The effective offerings of SEO services can be suitably molded to serve the interest of both local and global marketing ventures.

To perform the site optimization service locally, the location name should be included in the keywords. If you run a gymnasium in New York then you can use the key phrase 'multi gym New York'. This key phrase highlights your business type and the location of your gymnasium. The attention of New York health-conscious citizens will be easily grabbed by this phrase.

The location name and other finalized keywords should be included in the meta-tags of the web pages. The body text should also include the location name; otherwise it will not serve your purpose. Keyword plays a major role in web page optimization. Its density should properly match with the total number of words in the main content. Under no situation, the density should cross 8% of the total words. Properly utilizing Google Places and Yahoo Local will yield great results for the SEO activity of local business verticals.

Local directories can help in a big way to enhance the popularity of local companies. Directories like Yellow pages store the database of city-wise company details. In the online age, local directories just act the purpose of Yellow Pages. Another important way to draw local online traffic to your website is ad campaigns with an eye on the local market. PPC ads are crucial in this regard.

The popularity of social networking sites is touching the sky. Websites like Facebook and Twitter have become household names. Corporate houses utilize these platforms to promote their products and service in unique and colorful manners. Through these sites, SEO services professionals ensure big boost for their clients' local business ventures. Contests, polls, wallpaper downloading options and other features can be included in the campaigns to attract the local groups. Social networking sites have immense power to increase conversion rate for particular products and services.

The tricks of SEO services should be followed on regular basis. You cannot stop your site optimization task once you think that the site is gaining proper attention from the local customers. Research work is an integral component of the Search Engine Optimization task. Back-links and regular reviews of the keywords act positively. SEO industry is like an ocean. It is full of immense potentialities.

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Final moments of World-cup-Cricket 2011

India Won the Cricket World-cup Final 2011.

Few memorable moments:

                                           Sattelite view of the Final Night - Diwaali.

An Evening with Imran Khan

I have attend in an Event by Nokia and spend an wonderful evening with the legend Imran Khan at ITC Kolkata.

See What Imran said about the India-Pak World-cup Semifinal 2011.