New iPhone 5 between Cook and iCloud. Apple still has a lot to offer?

Apple iPhone5 – the last device Steve Jobs worked on. Now, the question is, What else Apple has to offer?


 Unlike all previous "Keynotes" from the year's leaked practically everything, why, I will fight to the question: whether the fanatical previously released security rules, or whether the production volume contains many partners and lure of delivery is too large for them to not get the information out. Various parts of the new iPhone 5 traveled internet long enough and only a few hours before its introduction on the Internet and get full shots of the internal electronics from which it was evident that the NFC (unlike LTE) does not come into consideration. The whole performance was so carried rather in the spirit recap of what fans already knew, and little surprises in the form of series of innovative iPods or revised iTunes could no longer conceal that after all expected something more.

  

Not only leaks when the show was the largest, as well as competitors tried. In the immediate vicinity of the notified well in advance performances, Apple boss Tim Cook your news suddenly presented it as Amazon and Nokia and Google at least in the world launched its application for Youtube on iOS in such a hurry to have time to prepare its version for the iPad. Fans in the mood to fix the new version of Google Drive that allows comfortable editing files stored in Google Drive (ie, based on previous Google Docs), so Google is heading to a number of efforts Apple's cloud services.

   

iPhone 5 is a revolution of disappointed expectations:

The new iPhone 5 has Zoom information detail and we will not deal with all the features that the new flagship Apple can bring. Recall the essential: the phone is thinner, lighter, faster, and what is probably the main, has a half-inch larger screen. How will higher resolution of 640 × 1136 points (326 DPI) making problems existing applications remains to be seen, yet there are reasons for optimism. Improved battery life was, and what is about the developed markets’ essential message - added LTE phone.

Apple did not fail to boast that such a wide range of supported mobile radio technologies including LTE elsewhere and partly right. The range of networks, with which the iPhone 5 advises is respectable. In addition to GSM / EDGE, there is also available UMTS, CDMA and LTE recently, with whose support also added the support for Dual Carrier UMTS network to the maximum data rate in 3G networks climbed to 42 Mb / s and LTE to 100 Mb / s (All the download).

But what was not apparent during the keynote, is that the new iPhone 5 will have a total of three versions for different markets, depending on what combination of GSM / CDMA with LTE frequencies are expected to be calm and you can perhaps only that data roaming between LTE networks is in its infancy so it will not be of great practical limitations. Indeed, when studying the bill for data roaming diapers should be used... 

Europe will cover model A1429 with support for LTE frequencies to 850 MHz, 1800 MHz and 2100. The fact that LTE 2.6 GHz frequencies offered in the LTE Apple failed to tender, is not as significant as not very obvious fact arising from the implementation of the chipset Qualcomm MDM9615M. This is supported by the UMTS standards, and TD-SCDMA, the official Chinese version of 3G networks used by the largest local operator China Mobile (more than 600 million users). A lack of support for this "3G", which is otherwise caught on because of the significantly lower stability and performance versus conventional WCDMA, was reportedly long political problem in putting the iPhone to China Mobile network in decent quantities.

Gobi chipset from Qualcomm can of course buy each and Snapdragon processor along with the foundation of the new phones with Windows 8, but for which the manufacturers of the full integration of all functions of the chipset still not solved and it will always be satisfactorily resolved. One of the reasons that Apple bought is most of the capabilities that Qualcomm had available and others (including Nokia and Samsung) are sidelined. 

Dilemma of iPhone owners:

Recall that, until now, it seems as if Apple "just implemented a new feature", but behind them is a lot of work. Just new batteries required a new production process, which enables greater energy density and better use of space. Also, the display looks "only" bigger; in fact, it is a completely new production process that integrates touch scanning directly into the layer with the display, which achieves greater precision shooting. Yes, it is Apple's patent and patent still gets.

Introducing the iPhone 5

 Apple's highly advanced integrated chipset Qualcomm, so one of the few to offer "integrated zone." 's Add enhanced lens covered sapphire glass and again extended support software offering including panoramic photos (which already offers Lumia just over a year). New headphones. The new system connector named Lightning (probably to Thunderbolt was sad) has such groundbreaking features as it is not sensitive to the conversion, which is a revolution that could outdo by USB. 

These are all things over which you have the Apple certainly worrying, surely delighting the new owners, but what about the old ones? What are the real enticement pulling out your wallet and again broaching the apple? While the iPhone 4S could apologize, it is not a major two-year upgrade, if iPhone 5 is stretched four inches to display one of the few visible and somewhat scarce. Even if we say it, knowing who tested high-speed data network rather by accident when you hit the base station supporting Dual Carrier (try Beroun, where it has Vodafone) or when setting out anywhere on the west or east and buy a local SIM card. 

iOS6 and iCloud:

In fact, if you have something substantial take away from Tim Cook's keynote, then this is another campaign deep into iCloud apple products. It is the single word "iCloud", but it is also a huge change as technology and in concept and Apple knows that if more people cling to their products and long-term competition withstand fire must be in cloud-based solutions ahead. 

And trying to the new version of the desktop operating system Mountain Lion; Apple has moved forward a lot with iCloud and the last two versions of OS X is difficult to hide, it is mainly to promote iCloud to our computers. Similarly, the new version of iOS 6 is a spinning around iCloud. Beginning pushing photos, music and documents, which Apple still adding new and new features, support for high-speed data, which is very important for the cloud. New iTunes, which Apple also just introduced, are also deeply integrated with the cloud - not only do you have your multimedia accessible from all devices, but purchased the film releasing on the iPhone where you are with him on the iMac stopped. 

Question marks over the future:

Just a few hours before introducing the new iPhone 5 have appeared threatening rivals Apple, how they will seek to achieve its sales injunction. Perhaps the greatest insolence showed Chinese manufacturer replica phones, which had registered the design of the iPhone 5, according to leaked images as a utility model and now declares that prevents selling iPhone 5 in China. Which would not be feasible even under Chinese law, remember, however, that with the right will have little in common. 

Significant threats came from HTC, Motorola and Samsung, classical trio with which Apple believes in an endless cycle, and yet rather successfully. Specifically, HTC and Samsung have stated that they intend to ban the sale of iPhone due to the violation of their patents for LTE. So far, it looks just the dancing, because Apple itself in the last year quietly shopped "essential LTE patents" and has a stash of them already, which is estimated at one to five percent of the total 'pool' LTE patents. A holding essential patents gives access to other essential patents on 'reasonable terms', but for example with Motorola is thought about what are reasonable conditions (in this case, but a 3G FRAND). Comic insert in patent litigation is the ongoing dispute with HTC, where the author signed the patent HTC admitted that he does not know what's going on and that it is necessary to ask the corporate lawyer, who, it seems, HTC patent for his coming. 

Although it is likely that the actions fit, practical effect on sales of the iPhone 5 will not have it.Just as it is already certain that the iPhone 5 over any reservations about the lack of real innovation would sell well because many innovations cannot be found even among competitors. NFC and wireless charging candies are nice, but they have their practical problems, for not becoming the decisive criterion, moreover, why is Apple so far skipped and focus on the essential details, such as longer battery life. 

This could be interesting especially that the phone will go on sale on the anniversary of the death of St. Wenceslas (yes, 28 September) and the price will probably be the same as when iPhone 4S (discounting the contrary), that is 16 500 CZK per 16 gigabytes version with a deviation by retailer and by the weakening of the crown (the prices including VAT).

*A	Apple iPhone 5	Samsung Galaxy SIII	Nokia Lumia 920
Pricing	$199 (16 GB), $299 (32 GB), $399 (64 GB) (India price to be announced)	INR 37,499	To Be Announced
Operating system	iOS 6	Android 4.0 Ice Cream Sandwich	Windows Phone 8
Camera	8MP iSight camera with autofocus and 'Panorama' mode	8 MP camera	8.7 MP Nokia PureView camera
Size	4.87 inches height with 2.31 inches width, 0.30 inch thick	5.37 inches height with 2.77 inches width, 0.33 inch thick	5.11 inches height with 2.76 inches width, 0.42 inch thick
Display	4-inch widescreen multi-touch retina display	4.8-inches with a 1280 x 720 pixel resolution	4.5-inch touchscreen
Battery	Up to 8 hours talk time on 3G, standby time up to 225 hours	2100mAh battery, 8 hours talk time on 3G	2000mAh battery
Storage	16 GB, 32 GB, 64 GB	With microSD expansion slot, it has a storage capacity of 16GB, 32GB	32GB with additional cloud storage
Processor	Apple A6 processor	1.4Ghz quad-core/1 GB	Dual-core 1.5Ghz Snapdragon S4
Colors	Black & Slate, White & Silver	White, blue, red	Black, white, gray, yellow, red
Port	Lightning 8-pin connector	Micro USB	Micro USB
ET Review	New device a generational shift!	What makes Galaxy SIII stand out	Features that make Nokia Lumia 920, 820 special

What remains open is the meaning of Keynotes after the departure of Jobs. Tim Cook has charisma frozen antelope, and that's a fact. In combination with the fact that most of the fundamental innovations and vice versa seeps previously undetected small things are nonsense type of color-matched loops on the iPod, it brings rather unpleasant response of eager professionals. And it is difficult at this disappointment crash, although objectively iPhone-5 is really great. 

The United Nations still want to dominate the Internet. Intranet for change, apparently not dead.

Older people have a better password than the young; Web Design services dominated building nuisance sites; Google Drive will take the form offline; Microsoft Azure supports Linux And Apple does not want the Google maps. What else interesting happened in just the past few weeks? 

'We're Trapped In The Journalism Bubble Facebook' is a convenient and brutally truthful headline of an article on Wired.com. This applies especially to journalistic coverage of the stock market entry, Facebook.

United Nations (and the ITU) would like to gain the ability to control the Internet. Listens might be worth what it says to Vint Cerf. See F2C2012: Vint Cerf Keynote .

Edward Khilji, who is probably known for Trololo, died at the age of 77 years.

 

HARDWARE

More than 107 million Americans own a Smartphone (234 million elderly 13 years of using mobile phones). Apple is growing (14.4%) and Samsung (25.4%) too, while LG, Motorola and HTC are down-trending. Android (50.8%) and IOS (31.4%) are reversing as RIM, Microsoft and Symbian are downgrading. See comScore’ Data: Samsung, Android tops Apple iOS gaining

Computer graphics, where is it going? It is hard to believe that the following video is a demo in real time. Details are in next-gen engine from Square Enix shows what future games look like Could, tech demo video inside

 

WEB-DESIGN, INTERNET

The presentation "The 2012 trends in interactive design" by Petra Sell on Prophets is a useful reading.

Intranet apparently not dead, it is just evolving. "The Intranet Is not Dead - It's Evolving

Research: Cluttered Webpages Kill Impressions" He is also talking about one of the great ills of contemporary design sites.

SOFTWARE

Google Drive is up on offline form, at least for Chrome-books. See Google Drive for online Chromebooks in July ;  Firefox heatmap Study 2012 - Results Are In! It is a useful look at what Firefox users from using its "control" elements. For example, find that the Back (back) is used most (92%). Home (Home) in 22.1% cases. A Tabview? The other side has so many modern elements. Only 0.7% Cloud Platform Azure from Microsoft now supports Linux. See Linux Welcomes Microsoft to the Azure cloud Star Forge introduced the first-use (and playable) version of its 3D world. Details on the Star Forge opens ITS procedurally generated 3D world that players.

MARKETING

Where corporate Internet users expect information and services? In 46% cases it requires a Facebook page, in 29%, a corporate blog is required and followed by a forum for support, Twitter, wiki or knowledge base. For details, see Social Media Customer Service and Faces High Bar.

 

SECURITY, PRIVACY, RIGHT

Older people are said to choose a better password than youth. Even on this study exists: Older Internet Users Pick Better Than Teens Passwords [STUDY] Fighting Anonymous? It's obviously not the best idea. The story of Jennifer Emick, see This Is What Happens When Anonymous Tries to Destroy You. Google pointed the finger at Microsoft and Nokia. Back got boxes of course, be primarily looks at the problems with patents. See Google Points Finger at Microsoft, Nokia and Google Nokia and Microsoft Claims Are Using Patents To Violate Antitrust Laws

Very probably the same hacker as in case of leakage of passwords in Linkedin.com - second sample of his work release is 1.5 million entries from eHarmony.com. See Hacker Steals LinkedIn 1.5 Million Passwords from eHarmony [REPORT]

 

SOCIAL NETWORKS

What about the fight between The Fancy - www.thefancy.com  - and Pinterest - www.pinterest.com? Comment by Compete.com search in An Updated Look Into the Battle Between Pinterest and The Fancy

Google sends to the company website from a search on Facebook and to fewer people. It has to do with "Search Plus Your World" changes? Probably not. Personally, I take it positively, Pages (Pages) from Facebook were still unnecessarily high ranking in the search. A TIMELINE no longer forms a valuable source of information.”

Details of Facebook Pages Are Getting Less Traffic From Google & Bing?

On Friday 1st June, Facebook faced with problems of access to international media and the information considered one of the most important messages. Perhaps, it has added to Anonymous. But, as it is for Anonymous, they reject any involvement. See Anonymous blamed for Facebook outage, group denies Involvement.

Twitter does not grow much anymore, at least not as far as total numbers. But what greatly increases the number of users who use it daily. More in Daily Twitter Users Double in Less Than A Year.

After circulating a classic Facebook chain letter, you have to go forward to protect your privacy. Traditionally it works, of course. See Viral 'Privacy Notice' on Facebook Is Fake. Google Places has been converted into a Google + Local and that has yielded a 80 million company records. Details and comments are in 80 + million Google Automatically Created Local pages - Got one?

 

MOBILE APPLICATIONS

 Apple is working hard to remove Google Maps from iPhone and iPad. See Apple and Google to Expand Their Battle of Mobile Maps on WSJ with a very good description of how it has sparked a range of battles between Apple and Google in previous years.

Maybe you know an application like Locale or Tasker (for Android). With their help, you can "program" phone behavior based on certain events. Now comes with its own applications and Microsoft, you can find it under the name he {X}. See Microsoft Launches on {X} for Android; Redefines Rule-Based Mobile Task Automation [Review]

 

STARTUP AND ECONOMICS

Useful and interesting overview of Facebook's acquisition has been taking place since 2008 and that can be found in Facebook IPO: Timeline of Acquisitions .

    

Infographics

 How the Arab World Uses Facebook and Twitter [INFOGRAPHICS] you can come in handy if you want to know something about using Facebook and Twitter in the Arab countries.

What is (mostly) did not get into cells and costs from just last few weeks for your attention. It might be useful, it could take, maybe it's just somehow escaped the flood of hundreds of articles and reports which emerged last few weeks. Hand sorting of hundreds of thousands of sources and read messages. In the vast majority of foreign. Occurs continuously throughout the week. If you want to watch series, has its own label in the form of Week.

Afghan children killed in the Afghan war (note: NOT from the March 1, 2011 U.S./NATO attack) See the full story 'Here'.

Facebook Launched App Center Marketplace with Applications

Unsuccessful attempt to compete AppStore and Google android market is failing to play a major shortcoming. Facebook does not own mobile platform. App Center is only a useful tool for standard applications. But much will depend on how the market will maintain and update Facebook.

 Bad language claims that every company will have its own AppStore, a marketplace with applications. And sometimes it is even happening quite a lot of indications. Facebook launched App Center - www.facebook.com/AppCenter  in an effort to better visibility of mobile applications (especially games) and a classic application (again, mostly games, but occasionally you will find among them some useful things for Timeline or connect with the world outside of Facebook).

Facebook App Center can be a very important part of the puzzle hypothetical Facebook Phone - there is no trade in your own applications that can not circumvent. Unfortunately, to make something work, Facebook would actually have to have real mobile platform. In the current form of the App Center can find applications provided both free and paid - while paying option is new, so far not been possible to deliver applications on Facebook in this way.

For users of mobile phones the App Center is rather complicated, no direct installation is possible here. Everything is done via the "Send to Mobile" - the user receives a link that leads to the web rather absurdly- and if lucky, after opening the page in mobile browser to another application by reference to Apple's AppStore and Google Play from Google. The real form but click on "Send to Mobile" and become anything - you know that in classical Facebook mobile application can be found (in warnings) for further instructions. The App Center so you can browse the catalog of mobile applications (such as Instagram), but that's it. Unfortunately, the Facebook application does not know whether the version you currently have for your phone. You may find that your phone is simply not available.

Since the announcement in the form " Application Spotify is now ready to use on your mobile device. Start using it to get an application, unfortunately, very long and breakneck way. The browser opens, there Spotify.com the page, there are only a reference to the application to Google Play. And because we are in CR and in this particular case you finish the " No results found ". 

Web applications in the App Center can be found easily and can also use them without a problem - here it is no novelty for the classical applications that run on Facebook have long and App Center can offer here in the form of useful things to list the most common views, recommendations or overview of applications, which currently growing interest.
Currently in the App Center can be found approximately 600 applications (in the AppStore and Google Play hundreds of thousands of applications you can find). and not at all clear how Facebook actually ensure that the App Center was not seen - because traditionally not much - the rest of the Facebook account of the very existence of the App Center does. And Apps and Games, where users have seen and discovered applications, still looks the same. No change, even so small that there was information about the presence of the App Center.
App Center should of course be available in the mobile phone, but you may need to wait for an application update, version for Android, even after application of fresh App Center does not offer yet. And hopefully the phone after finding the wanted applications do not find themselves again on the same Web page as you use the "Send to mobile" from the web version.

What do you think Facebook App Center?
It's a good catalog and web applications for users of Facebook can be helpful. Especially the fact that they can more easily find the applications and see what other people use. For mobile applications App Center is unusable and clearly shows that Facebook is on the cell phones simply one of the other applications and can not offer anything that could be well used and made sense. Which is logical, Facebook is here trying to duplicate the App Store and Google Play and information about applications and games, it lacks too much information.
So far we know nothing even about the specific conditions for developers, it is unknown as many will use their Facebook Censors traditional approaches. How, for example, will show promise in the form of " You'll only see high quality apps in the App Center, based on user ratings and engagement "? So that in the App Center will see only high-quality applications and that it will be based on user markings and user involvement.

And when can we expect the first cases of abuse more App Center, the discovery of security vulnerabilities, releases information about users of applications. It just seems that what you all for now "new" Facebook passed by. We do not know when the App Center will be available in other countries, has traditionally been run as "U.S. only".

Whether it is for the time being however, the Facebook application catalog severely lacks for a long time. And all previous attempts have not led to anything applicable. And if one day a real Facebook will have Facebook Phone, it's time to start working on your own "AppStore". 

How to respond to changes in Facebook and Google+ company pages?

In early March this year, Facebook announced that at the end of the month all "pages" that are used mainly for  company/ business promotion will go to the new "Timeline" form. What brought about this change and how companies cope with it?

On notification of changes in the corporate website, Facebook immediately responded to a minimal number of firms. Although the timeline was known already to the personal profiles, Facebook also gave companies the opportunity to try a new look. The "dry run" company rather remained calm in March. Representatives of some companies, however, became more interested in what each will bring change.

Main photo and hidden bookmarks

The actual change is not only what essential at first sight. In fact, it is  a substantial change in design and operation of pages on Facebook . Most noticeable is the new course in the graphic. In the upper part appeared broad picture, which aims to attract the attention of Facebook users and to present the company an impressive manner. While the announcement itself rushed in advance, with   limited initial content of photographs in Facebook Timeline, Facebook took his time and because of this, the most active firms that responded to the announced changes immediately prepared their own Timeline twice. 

And what are the restrictions mentioned? In a particular way, it is prohibited to place this image into contact information (including address, company website) and various calls to action, discounts, price notifications or arguments, why become a fan of this page etc. Facebook tightening this of the rules and made ​​it clear that the initial photo should be just a visual complement and not for advertising space.

An ideal home photo, a character study or company Logo;  the picture is only appropriate to add the motto. Very popular graphic procedure is also  visually connect home with profile photo image .

As the biggest problem turned out to  change the tabs that were previously sorted in the left menu. Now in the space below the main photo shows only four and a list of all tabs you need. This, however, users may not be motivated unless the site administrators do not get from  a special reason in any page paper on the wall.

Great new form of a bad site is also impossible to set one of the tabs as  input ("landing tab"). Previously, the company implemented its own input tabs that were intended to convince users of Facebook to become fans of their site. This goal now can not use bookmarks effectively implemented and the old landing page, no choice but to drop, or rework for an entirely different purpose. Companies now have  the opportunity to convince users in a limited space "info box" that appears under the main photo.

Wall is now chronicle in the company pages

The new look changed the functionality of the wall itself. Facebook calls companies in this step to create their site to chronicle. By adding significant events in the life of the company, however, began only with a minor part of them. For example, Vodafone added only nine posts that are placed on the timeline until the founding of their Facebook page.

A very creative way of presenting selected Škoda Auto, which added to the timeline of events from a number of its long history. It can be assumed that the time axis will contribute to the website to make it to the  fans of the company spent a long time . But this can prove to future studies and measurements.

Most sites also visited not to take advantage of  "pinning" a contribution to the top of the chronology and thereby disrupt the timeline. Similarly, the  stretch selected contributions on the entire surface of both the column wall  is now rarely used as a marketing tool which can alert fans to important company information.

An important factor for the effectiveness of marketing at Facebook are constantly refined statistics sites, called Reporting. Now you can have a very easy way to evaluate the overall success of the company's activities on the wall of Facebook page. Even i can easily evaluate  the success of individual contributions like Fanta, Skoda, Vodafone etc.

A completely new feature is the ability to  send private message to site administrators through facebook post. It turns out that this company is in our opinion a very useful function of fear and a fifth of them have banned it .

Overall Timeline came as positive, because the fans brings  greater motivation to return to the page and following not only through the company posts but also the "news feed" (news on the home page). But it seems that many companies do few necessary changes that is too short for those in a monthly period. Users still find a huge number of pages, which do not contain photographs or home.

Google+ is in the footsteps of Facebook

Big surprise, Google+ prepared to  change its appearance without prior notice. Here, however, changes have less impact on what companies must have to do. In fact Google+ only changed design and added graphics to present the  initial image  as Facebook. But Google+ left the choices and location of the images; you can have five photos, as it already had many corporate sites before.

About this change of Google+ is said to be a direct response to Facebook. Its functionality is very similar and strong sense of inspiration is literally at every step. This claim can be supported by current and changing visage of corporate sites that again a little more closely the form of Facebook. Companies that can facilitate the work - they can easily be  visually present in the same style in both of these social networks .

Google+  is still very little used by the companies in non-english countries, which is a shame. The presence on this network can provide us  a significant competitive advantage  while the opportunity to fill your page relevant content that will be increasingly essential for  success in the search engine company Google .

If you work in a company that whose Facebook page still has not modified into a new form, or you are not based on Google+ page, do not hesitate to try it. Bring added value to your permanent long time customers and keep your company brand potential. It is a pity not to say that Marketing and PR in social networks is a powerful weapon.